Improve health and increase quality of life
We are a Nordic healthcare company with strong brands centred around consumers and the commitment to increase quality of life.
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Sana Pharma Medical at glance

Sana Pharma Medical is a Nordic healthcare company with a strong commitment to improve health in a sustainable way.

Based in the Nordic region, the company draws on the region's long tradition of being close to the nature and thereby provide a portfolio of several natural effective quality OTC, medical devices and food supplements with good safety profiles.

Sana Pharma Medical was founded in Norway in 2014, and is a rapidly growing valuable healthcare company based on the commercialization of in-house developed and owned products

Sana Pharma Medical is a well-resourced platform with all key pharmaceutical functions, processes and with an extensive scalable inhouse competence and systems, ready for further EU expansion

Our  team consisting of highly qualified professionals, including physicians, scientists, engineers, business experts and marketers, are dedicated to bring sustainable health impact to people

With a track record of category expansion and launch excellences we challenge the traditional pharmaceutical market in an innovative way. In all our operations quality and ethics are important guidelines.

The Nordic heritage inspires to our overall sustainability profile to minimize our impact on the environment while contributing to improved health.

Timeline
Timeline Sana Pharma 768 × 1800px)

COMMITMENT

Improve health and increase quality of life

Sana Pharma Medical`s mission is to provide products to to improve health & Increase quality of life through treatment with quality OTC self medications, well tolerated with a kind safety profile. Through our sustainability strategy we manage our operations and products by focusing on quality, sustainable growth, taking environmental- and social responsibility and be an attractive employer where people matter.

Corporate commitments

Increase availability of OTCs
HEALTH IMPACT

Our commitment is to improve health increase quality of life. This by increasing availability of first line self-medication products towards lifestyle diseases and other health conditions, with limited or few effects. 

Sustainable Growth
INNOVATION & EXPANSION
We continue to strengthen our position in our current categories and are expanding both our product portfolio categories and geographically in the Nordics. To have a sustainable growth we focus on high quality products and operations in all aspects, and have a profitable growth with clear financial goals.

Quality Products & Operations
QUALITY & EFFICIENCY
We focus on quality in all our operations, services and products. Through our quality management strategy we monitor, measure, mitigate and follow up our services, operations and products. We have GMP certified suppliers and GDP certified customers, and suppliers and customers are committed to comply to our code of conducts.

Attractive Employer
PEOPLE MATTERS
We believe our employees are the cornerstone of our success.  We are dependent on qualified, competent and satisfied employees. We care about the well being of our employees, and are focusing on balancing work and private life, facilitate actions towards mental and physical health and are facilitating good working environment.  We measure employee satisfaction and engagement yearly to ensure we create an attractive workplace inspiring our team.

Track record of category expansion and launch excellence
Sana Pharma Medical has built up a fast-growing Norwegian sleep & anxiety category. By being a category captain we have reached> 70% MS (MAT).

A solid professional communication strategy targeting HCP, Pharmacies and end consumer at the right point in time has driven the growth, with smart investments and still an attractive brand contribution.
Table Norway Growth (2)
Sana Pharma Medical (SPM) expansion in the sleep & anxiety category in Norway
(Value, Iqvia March 2023)

PRODUCTS

Products

Sleep & Anxiety

The sleep and anxiety category in the Nordics is becoming increasingly important as people prioritize their physical and mental health. With busy lifestyles and high stress levels, quality sleep and reducing anxiety are essential pillars.
Sedix _NOR
Sedix
BRAND OWNER
Sedix is an over-the-counter medicine that relieves restlessness and facilitates sleep.
  Additional Info
Sedix® 200 mg tablets, passion flower extract.

Over-the-counter traditional herbal medicinal product (THMP) used for mild symptoms of mental stress and to aid sleep.

The indications for THMPs are based exclusively on experience of long-term use. From 12 years. Do not use in case of allergy to ingredient or concomitantly with synthetic sedatives, unless prescribed by a doctor. Not recommended during pregnancy or lactation.

Patients who feel affected by Sedix should not drive or operate machinery. 28 tablets. Read the package leaflet before use.
Lunixen_NOR
Lunixen
BRAND OWNER
Lunixen is an over-the-counter medicine that improves sleep quality and sleep duration.
  Additional Info
Lunixen 500 mg tablet, extract from Valerian root. Over-the-counter herbal medicinal product used for relief of mild nervous tension and sleep disorders.

From 12 years. Not for acute treatment, optimal effect is achieved with 2-4 weeks of use. Do not use in case of allergy to ingredient or in combination with synthetic sedatives.

Not recommended during pregnancy or lactation. If you feel affected by Lunixen, do not drive or use machines. 28 tablets. Read the package leaflet before use.
Duranoct_NOR
Duranoct
BRAND OWNER
Duranoct is a dietary supplement that promotes normal sleep in several ways.
  Additional Info
Duranoct – food supplement

The recommended daily dose should not be exceeded. The supplement is not a substitute for a varied and balanced diet or a healthy lifestyle.

Not for persons under 18. Keep out of reach of small children. Do not use during pregnancy or lactation. Check the suitability of the product with your doctor if you are taking anticoagulants.
Melatonin_NOR
Melatonin 1 mg
BRAND OWNER
Melatonin Natt is a dietary supplement in the form of prolonged-release tablets.
  Additional Info
Melatonin food supplement. For beneficial effect; for reduction of sleep onset latency 1 mg before bedtime, and when in jetlag at least 0.5 mg at bedtime on the first day of travel and a few days after arrival.

Not recommended for children and adolescents under 18 years. Not for pregnant or breastfeeding women. When using anticoagulants, it is recommended to consult a doctor.

The recommended daily dose (1 mg) should not be exceeded. The dietary supplement should not be used as a substitute for a varied diet. Keep out of reach of children.
Melatonin_natt_NOR
Melatonin Natt
BRAND OWNER
Melatonin Natt is a dietary supplement in the form of prolonged-release tablets.
  Additional Info
Melatonin food supplement. For beneficial effect; for reduction of sleep onset latency 1 mg before bedtime, and when in jetlag at least 0.5 mg at bedtime on the first day of travel and a few days after arrival.

Not recommended for children and adolescents under 18 years. Not for pregnant or breastfeeding women. When using anticoagulants, it is recommended to consult a doctor.

The recommended daily dose (1 mg) should not be exceeded. The dietary supplement should not be used as a substitute for a varied diet. Keep out of reach of children.
Melatonin_spray_NOR
Melatonin Spray
BRAND OWNER
Melatonin Spray is a dietary supplement in the form of mouth spray.
  Additional Info
Melatonin food supplement. For beneficial effect; for reduction of sleep onset latency 1 mg before bedtime, and when in jetlag at least 0.5 mg at bedtime on the first day of travel and a few days after arrival.

Not recommended for children and adolescents under 18 years. Not for pregnant or breastfeeding women. When using anticoagulants, it is recommended to consult a doctor.

The recommended daily dose (1 mg) should not be exceeded. The dietary supplement should not be used as a substitute for a varied diet. Keep out of reach of children.

Cardio

Cardio products are becoming increasingly popular as people prioritize their heart health. With an aging population and an increasing awareness of the importance of a healthy lifestyle, there is a significant opportunity for our innovative and effective solutions. 
Solvenix NO (1)
Solvenix
BRAND OWNER
Solvenix is the only over-the-counter medication in the Nordics that treats symptoms of reduced blood circulation in the legs.
  Additional Info
Solvenix is the only over-the-counter medication in the Nordics that treats symptoms of reduced blood circulation in the legs. It reduces swelling, relieves pain, discomfort, itching, tension, and cramps in the legs caused by venous insufficiency, commonly known as varicose veins. Solvenix contains extracts from horse chestnut seeds (Aesculus hippocastanum L.) and is taken daily for optimal effect. After 12 weeks, Solvenix has an equivalent effect to that of compression socks. Suitable for adults over 18 years old.
Senikol NO 1000x1000 New
Senikol
BRAND OWNER

Senikol® is an innovative food supplement capsule formulated with plant sterols, which have been clinically shown to effectively lower cholesterol levels.

Pain

The pain category is a significant concern for many individuals, and there is a growing demand for effective pain relief products. In the Nordics, people are increasingly turning to natural remedies to manage both prevention as well as long-term treatments with limited side effects.
Glitinum NO 1000x1000 New
Glitinum
BRAND OWNER

Glitinum® is a traditional herbal-based medicine that contains an extract of the plant Tanacetum parthenium, developed to prevent migraines.
Giduxa NO 1000x1000 New
Giduxa
BRAND OWNER
Giduxa® is a a non-prescription herbal medicine designed for daily use to alleviate joint pain associated with ex. osteoarthritis, arthritis, and rheumatism.

Womens’ health

Women's health is a vital area of concern, and there is a growing demand for products and services that address women's unique health needs. There is a growing demand for products made from natural ingredients where our offer can support to increase quality of life.
Remifemin_NOR
Remifemin
BRAND DISTRIBUTOR
Remifemin is an over-the-counter herbal remedy for menopausal symptoms.
  Additional Info
Remifemin® black cohosh extract 2.5 mg. Tablet. Traditional herbal medicinal product (THMP) for menopausal symptoms such as hot flashes and sweating.

 1 tabl. 2 x daily. Not recommended for pregnant and breast-feeding women. Only in consultation with a physician when taking estrogens concomitantly, in liver disease or hormone-dependent cancer.

Treatment shall stop at signs of liver damage. Contact a doctor in case of vaginal bleeding. Contains lactose. Read the package leaflet before use.
Remisoft_NOR
Remisoft
BRAND DISTRIBUTOR
Remisoft is a nourishing vaginal moisturizer for the treatment of symptoms of dry vagina.
  Additional Info
Remisoft®. Over-the-counter, nourishing vaginal moisturizer for discomfort due to vaginal dryness and external intimate areas.

Without hormones. Apply once / day. Only in consultation with a doctor in case of pronounced symptoms.

Avoid use immediately after birth and in case of allergy to ingredients. Read the instructions for use before use.

SUSTAINIBILITY

ESG Focus

Environmental, Social, and Corporate Governance (ESG) responsibilities are core to our believes and how we conduct our business. 

Environmental Sustainability

Our environmental works is compliant with our Climate and Environmental Policy. The environmental effort is the principles of precaution and substitution.

We continuously work resource-efficiently minimizing environmental footprints, and are CO2 compensating all our business travels and product transportations (Scoop 3)

  • Climate and Environmental Policy

  • Travel Policy

  • Supplier and Partner Code of Conduct

  • Sustainability Reports
Social Sustainability

We are identifying and managing business impact on people around us; employees, customers, partners, workers in the supply chains and the community.

We support all the UN`s global goals for sustainable development, and follow up our commitments and are compliant with our policies.

  • Suppliers and Third Parties CoC (Policy)

  • Diversity & Inclusion Policy

  • Employee Relation & Satisfaction Policy

  • Occupational Health & Safety Policy

  • Employee & Customer Privacy Policy (GDPR)
Governance Governance

The objective of Sana Pharma Medical`s corporate governance is to secure effective control of system and processes to secure accountability, transparency and responsibility towards shareholders interest in a profitable and sustainable way.

  • Authorization instructions
  • Sana Pharma Medical Code of Conduct
  • Data protection & information Security Policy
  • Business Integrity Policy (KOL/Partners)
  • Business Continuity and Disaster Recovery Plan
  • Product Approval and QA Information Policy
  • Whistleblower & Complaint Policy

 
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Sustainibility ReportOpens a new window

PARTNER

Partner with us
At Sana Pharma Medical, we value strategic partnerships helping us achieve our commitment of taking sustainable health impact to the next level. We are excited to work with partners with innovative products and we are offering a huge range of partnership options, including licensing and distribution agreements, joint ventures, and research collaborations.
 
If you are interested in partnering with Sana Pharma Medical, please contact us to learn more about our partnership program, in-licensing and acquisition opportunities, and how we can work together to improve global health. 
Anna Elmblad

Anna Bentinger Elmblad

Marketing Director

MANAGEMENT

Management
Heidi Tveit (500x500)
Heidi Tveit
CEO
  • Founder of Sana Pharma Medical in 2014
  • 25+ years within medical research, at University of Oslo, Norway as an Associate Professor
  • Board member of medicine developing companies, GAT Biosciences, AdvanSyn Bio SL, Gat Therapeutics, ALGAKTIV, Greenaltech, Leanbio Pro
Morten Brennesvik-Jensen (500x500)-1
Morten Brennesvik-Jensen
CFO
  • 25+ years within finance and M&A and 20+ in pharma
  • Previously CEO at Nordic Health
  • Previously experience with Nycomed Pharma, Takeda, Orkla etc. in CFO/BD roles
AnnaB
Anna Bentinger Elmblad
MARKETING DIRECTOR
  • Experienced leader with passion for brand, portfolio, and team transformations within pharma-and healthcare
  • Enjoys of the entire commercial spectrum, from strategic planning to execution
  • Track record of driving commercial success in companies such as Karo Pharma, Trimb, TEVA, Allergan and more
Carolina Vilenius (500x500)
Carolina Vilenius
HEAD OF RA/QA/PV DEPARTMENT
  • Responsible Pharmacist (FI), EU-QPPV
  • 7+ years experience working with quality assurance
  • Experience having worked within a pharma wholesaler (with large focus on regulatory matters)
  • M.Sc. In Pharmacology
Rashid Bhatti (500x500)
Rashid Bhatti
SUPPLY CHAIN & LOGISTIC MANAGER
  • 14+ years experience with organizational SC & Logistics strategy
  • Extended expertise across various industries covering B2B, B2C sales
  • Successfully held both operational and managerial roles, demonstrating versatility across multiple projects
  • Experience with diverse organizations, (Demand Planning, Forecasting & Replenishment) at Nille AS , Head of Logistics at Mercante Grossist

CONTACT

Contact

Sana Pharma Medical AS

Hedi Tveit, CEO
heidit@spmedical.no

Press and media contact
Anna Bentinger Elmblad, Marketing Director
annae@spmedical.se

 
 
 

Offices
Norway, Oslo - Headquarter
Philip Pedersens vei 20
1366 Lysaker

Sweden, Stockholm
C/O Quick Office
Svärdvägen 21
182 33 Danderyd

Finland, Helsinki
Plaza Business Park Tuike
Äyritie 22
01510 Vantaa

Denmark, Copenhagen
Svanevej 22
2400 København NV
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