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Sana Pharma Medical at a glance

Sana Pharma Medical was founded in Norway in 2014. We have built our company with strong organic growth, and we now cover all Nordic markets with our own organization. Focus on marketing, sales, and product development is prioritized. Other activities, such as manufacturing and physical distribution are outsourced to reliable third parties.

Sana Pharma Medical invests heavily in education of healthcare professionals, pharmacy employees, and patients across a wide range of channels. We strive to be the preferred partner for pharmacies with education, product selection, and helping customers and patients find the right product solution. Our history has shown that we are on the right path.

One of our most valuable skills is to be agile and efficient in our online marketing campaigns. We dare to challenge the established pharmaceutical industry by using innovative methods - and at the same time follow all laws and regulations.

These efforts have resulted in various awards and innovation nominations in several countries.

In 2021 Sana Pharma Medical was acquired by Mallax Pharmaceuticals AB. Press release

 Homepage Mallax Pharmaceutical

Management team

We have a competent across-country management team, making sure we are performing according to our strategy in all countries.
The Management team consist of experts within their field.


Heidi Tveit

Heidi has been working within the life science for more than 20 years, staring her career as a medical scientist and Associate Professor at Department of Molecular Biosciences at University of Oslo, Norway.

More than 20 years leader experience within both academic and private sector, and her extensive board competence, has been a good platform when building the Nordic pharmaceutical company Sana Pharma Medical AS with its daughter companies in Sweden, Finland and Denmark. Heidi has a special competence and interest in the development and possibilities when the scientific and commercial area are merged. She aims to develop a result oriented, collaborative, cross-functional and multinational agile company culture.


Head of M&A

Anders Larnholt

Anders Larnholt has more than 20 years of pharma and healthcare experience from various executive positions, M&A, strategic advisory and board positions at Meda, Trimb Healthcare and other companies. He co-founded Trimb Healthcare that was sold to EQT and Karo pharma in 2019.

He also founded Mallax Pharmaceuticals which merged with Sana Pharma Medical in 2021. Anders has in previous positions completed 100+ pharma and healthcare deals with a total acquisition value of more than EUR 4 billion.

Deals include European and global product acquisitions and licensing deals from international pharma companies such as Roche, Novartis, GSK, J&J as well as many mid-cap pharma companies. Numerous companies and other assets have also been acquired from private equity firms and private individuals. These initiatives transformed previous companies from small Swedish firms to large pharma corporations with thousands of employees and own operations in more than 50 countries.



Morten Brennesvik-Jensen

Morten has more than 25 years of experience within finance, M&A and administration and more than 20 years within pharmaceuticals and food supplement business. Morten has been involved in building up several start-up companies, and has listed and delisted several companies on Oslo stock exchange.

He has been in leading positions within finance and administration in several international companies and groups, responsible for structuring and restructuring groups, building financial management and been in charge of financial and administrative operations. 

His positions has been central in sales and acquisitions of several companies with a transaction value of more than NOK 3 billion.


Marketing Director

Anna Bentinger Elmblad

Anna brings a solid track record from the consumer health care industry including a well-founded knowledge within brand-, portfolio and team transformations. With her true passion for healthcare and wellbeing Anna has made significant contributions to commercial agendas across both smaller entrepreneurial companies and bigger pharmaceutical players.

She holds both strategic and tactical experiences from sales, brand building and product development and will use her experiences to accelerate the marketing-and brand agenda by securing a solid foundation and infrastructure supporting the growth journey ahead. Key priorities will be to identify scalability in ways of working and the digital aspects of marketing. Anna joins SPM from Karo Pharma and a position as VP Marketing, responsible for the global growth brands and product development. Before various commercial roles in companies such as Trimb Healthcare, TEVA, Allergan, J&J and others.



Carolina Vilenius

Carolina has worked in the Pharmaceutical Industry for more than 8 years, most of this time at a consultancy company offering broad expertise on several sectors of the Pharma Industry; Regulatory Affairs, Quality

Assurance, Pharmacovigilance and Marketing Compliance. Carolina has strong experience of working on a Nordic level.

She has worked as Responsible Person for GDP, and is familiar with WDA applications, quality system setup and maintenance, medicinal products distribution and quality assurance of different types of products as well as sample distribution. With her background in a pharmacy, she also understands perspective of supplying the products to end consumer, and she is enjoy working with the patient in focus.

Head of Logistics

Rashid Bhatti

Rashid has 14 years of experience from several renowned retail companies within supply chain and logistics. Positioned at both operational and managerial desks and has worked in different projects related to forecasting & replenishment, demand planning and specializing in process improvement.

His experience within supply chain and vendor collaboration along with strategic purchasing has provided maximum availability and cost-effective end to end supply chain. His strong analytical skills for inventory management, warehousing and replenishment have contributed effective inbound and outbound logistics.

Moreover, Rashid has vast experience with B2B and B2C sales, promotions, and assortment planning. In Sana Pharma Medical he is responsible for all operations for supply chain, logistics and purchasing/procurement.


ESG Focus

Environmental, Social, and Corporate Governance (ESG) responsibility is core to our believes and how we conduct our business.

Sana Pharma Medical have implemented a wide range of policies in order to develop sustainable business practices.

List to the right represents our core focus areas in regards to ESG:

Sustainability report 2021

Report assured by independent third party.

Documentation below represents our core focus areas in regards to ESG:


  • Sustainability policy
  • Supplier Code of Conduct


  • GDPR Policy
  • HMS Policy
  • Diversity & Inclusion Policy
  • Employee Code of Conduct & personnel handbook


  • Honorable business
  • Anti- corruption & Bribery Policy
  • Diversity and Independence of the Board of Directors and Management Team

Member of Pharmaceutical Supply Chain Initiative (PSCI)

Sana Pharma Medicals parent company Mallax is a member of PSCI. This membership is one of many steps in our ambition to push the ESG agenda forward. The PSCI is a network and its principles accelerates the dialogue with customers and consumers and sets a higher standard in supply chain management of pharmaceuticals and healthcare products. We are proud to support and include these important principles relating ethics, human rights & labor, health & safety, environment, and management systems in our Code of Conduct for suppliers and third parties. Learn more on PSCI principles here.


Our employees are our most important asset, and we feel a strong responsibility to be an attractive employer that supports their well-being and development. We encourage our employees in all functions and levels to come up with ideas and thoughts that help us improve. Besides offering fair wages and equal opportunities for employment, development and advancement, we offer a good work-life balance and a safe work environment.


Our suppliers are predominantly located within the EU. Together with EU medical authorities we are continuously auditing and working with our suppliers to secure safe and good products.

All suppliers are GMP/GDP certified and work towards our sustainability code of conduct.

Locations - where can you find us?

  • Norway, Oslo - Headquarter:

Philip Pedersens vei 20,
1366 Lysaker

  • Sweden, Gothenburg:

Hotellplatsen 2,
41106 Göteborg

  • Finland, Helsinki:

Plaza Business Park Tuike,
Äyritie 22,
01510 Vantaa

  • Denmark, Copenhagen:

To be added